PMS (Period Management Service) Truck

THINX In collaboration with Visibility created the PMS Truck, which was the centerpiece of the brand’s mobile concept tour — a three-city cruise around the country that encouraged conversation about menstruation, educated people on reproductive health, and showcased innovative products designed for every person with a period.

Inspired by an EMS truck that delivers emergency medical services to people in need, the PMS Truck upholds the brand’s philosophy of transforming the taboo, intimidating, or mundane into something approachable, dynamic, and wonderfully weird.